Energetic healing is known by the general public through exposure to Reiki, and Healing Touch. But energy healing in combination with assistance of the client in their personal growth is a new idea. The trained energy healer of the twenty-first century can combine an energy healing modality with one of many forms of energy psychology. The synergy of this approach speeds up the healing process and enhances the client’s consciousness, and personal relationships. It does not replace appropriate psychotherapy but it can provide a complementary and healing support for many people.
As energy healers we must continually build a presence in the marketplace that shows the public exactly how our work can address specific issues and produce results. We must differentiate ourselves from untrained energy healers, and from flaky or ungrounded “New Age” healing in general. We must find our authentic professional identity. So, the first step for building your healing practice is to know how you want to make a difference in your work.
In other words, what is your specialty?
One place to start is not by talking to others about who you are, but to go into the privacy of your room, and meditate on what it is you are here to share with the world. Without interruption, with just a small index card and a pen, write down words and sentences that express your worth, and what you know to be true. Don’t edit, don’t criticize yourself, simply write down your words. Then, get out an audio recorder, and interview yourself based on words or sentences on the card. Remember that this is a birthing process: you are the midwife to your own message. Others can help you, or write books to inspire you, but your message is unique and personal.
When you are ready, listen to what you have recorded. What do you think? Are you ready to create your vision, or do you need more support, or additional skills? Make the decision, make a plan, based on your own words- written or spoken.
Only once you have found your voice can you move towards demonstrating its value to the general public, and to build your visibility in the marketplace. This is your personal branding, or how the public will come to recognize you. Your personal branding, as Peter Montoya in his book on the subject notes, is more than your name on a business card. He writes, “It is about creating an identity that influences how customers (or clients) perceive you;it is how you create value in a world filled with confusing messages.”
Build your practice should, I believe, include teaching others. The general public is unfamiliar with a therapeutic approach to healing, and it is up to us to demonstrate its value. We can do this by giving evening presentations, one-day workshops, weekend seminars, and perhaps even a one or two-year in-depth training program for serious students. Showcasing our work, and teaching it to others, will require additional training, of course. But the rewards are tremendous.
The third step is to define your material, either through writing your personal brochure, creating a web site or blog, authoring articles, and perhaps even writing your own book. Not gifted with the ability to craft clear, compelling prose? Don’t know how to create a HTML website or a WordPress blog? There are many talented people around who can do these things. Invest in yourself and hire good allies to get your message out there.
It may be tempting to just begin to teach what you were taught by others. This is a common problem: recently-graduated healers presenting the work they studied to others, even though they may not have been trained to do so. Good teachers may make it look easy but that ease comes from both a deep understanding of the material, and from hard-won experience or apprenticing with a successful professional teacher. If you sincerely wish to teach, go through a teacher training program.
Lastly, and just as important, we need on-going support from our friends, partner, colleagues, and other professionals as we move to this new level of visibility in the world. We will need to be reminded of our value when the going gets rough. We deserve the mutuality that comes from adults sharing goals and experiences. And, we can be nourished by being part of a community of like-minded people who, like ourselves, are learning to stretch their wings and fly.
So, you’ve graduated your energy healing training course. Congratulations on all your hard work! And now, you are ready start working with clients on a professional basis. Probably your training included suggestions on how you can advertise for your clients, as well as work with them over time. Here are some additional suggestions that can help boost your work out into the world, and to help as many people as possible.
1. Be inspired by your teachers rather than seek to emulate them
It is natural to feel a deep resonance with energy healing teachers who have mentored us through years of our personal growth. As a part of that process we automatically tend to take on our teacher’s personal style and beliefs, rather than settle into our own style, find our own integration of energy healing work, and explore our personal take on things. At the conclusion of any training process we should seek to be inspired by our teachers, and to be grateful to them for their support, but also know that in order to grow we must individuate from them. We need to find our own way of working. This usually requires taking some kind of a break from working with any teacher, and using the seclusion or respite from your studies in order to digest what has been important, and let go of the rest. In this way you can find your own voice, rather than speak with the voice of your teacher.
2. Look into adding to your training, in areas that have been lacking, or additional skills
Being in a private healing practice means you will be always learning, not simply repeating your existing skills again and again. The nature of transformation energy work necessitates that the healer also grow in skills, and in insight, not just our clients. Look at your past training program, and give some thought as to what the missing pieces are, and to where you can grow more, as a healer. For instance, if you had little psychological training in your energy healing program you could choose a new course of study, one that helps you gain practical skills in healer-compatible psychotherapeutic personal process. If you were never taught how to build or develop your energy body, go take a yoga course, or a Qi Gong class, or simply start working out at the gym using free weights. Find, and plug, the missing pieces in your healer training.
3. Start your web site, and tell people about your work
It is easier than ever to create a web presence, and to tell people about your energy healing work, so your clients-to-be can find you. The days of fliers and business cards handed out in elevators is past; we now need to have at least a one-page web page that hosts our personal photo, a description of the work we are offering to people, and which presents our contact information. There are many web professionals around offering to do it for you, so invest a little money in your essential promotional needs. Many people use WordPress, for instance, as you can add to (and change) your web site all by yourself. Or, you can choose to host a basic HTML page, as long as your internet support person can show you how to update the page without him to help you (by using Adobe’s Dreamweaver, for instance). This ability to update your own web site information is essential. The learning curve may look to be steep, but before long you will be comfortable in telling the public about your healing work, and in posting your testimonials.
© 2015 by Dean Ramsden. All rights reserved.